When Tara Cremer takes on a new interiors project, it's not just about ticking off a to-do list, it's about passion, and attention to detail.
From her first forays into design to refurbishing executive suites in the heart of London's Docklands, Tara Cremer creates a holistic experience for her clients, ensuring the smoothest process.
"I pride myself on taking the stress out of a refurb," Cremer says while sipping on a coffee in her 1930s seaside home, her Labradoodle Murphy pottering around beside her. "I want to ensure my clients know they're in safe hands. From the minute I walk in the door to their faces seeing the final result, I'm creating a stress-free experience for them."
Turning a hobby into a business shows the entrepreneurial spirit that Cremer possesses. She studied interior design at Writtle College, and set up an interiors company that she managed freelance while bringing up her three children in Leigh-on-Sea, recently voted the happiest place to live in the UK. "I love this town because there are so many creatives and entrepreneurs," Cremer says, beaming. "We're a stone's throw from London, but equally we can wake up to the sound of seagulls. I take a lot of inspiration from my surroundings here in Leigh-on-Sea; it's the perfect place for interiors ideas."
Something Cremer is noted for is her love of eclecticism. She isn't afraid to put a brightly coloured felt chandelier next to a vintage crucifix (yes, really), but that mixology always works. "I'm confident mashing up different styles," she says, which is clear from her elegant but sometimes bonkers home. Why shouldn't a glitzy mirror sit alongside a clown's face from the heyday of Southend Kursaal in a hallway? "I'm all about big, bold, brassy statements - well, depending on the boldness of the client of course!" she roars, her trademark laugh infectious.
What warms you to Cremer along with her staggering interiors (and they really are; her work in high-end salons, cafes and apartments is breathtaking) is her attention to detail. "We've all been there with redecorating," she says. Cremer is proud of her tiny touches to impress, even down to taking new towels home and washing them so they're extra-soft when the client goes to first use them. "I want someone to come home and feel as though they've had their space transformed. A bit like when you walk into a luxury hotel room - I love that gasp. It's a special moment."
She finishes her coffee and visibly twinkles with excitement thinking of that special moment. Murphy barks; it's time for his seaside walk. And Cremer's phone buzzes: another day, another client. Something is for sure: this designer is going places.
AUTHOR: Ray Morgan for Leighonsea.com